The first expert is Akira Hirai
from Orange County, California. He is founder and CEO of Cayenne Consulting. He
has over 20 years of experience entrepreneurship, management, business
planning, financial analysis, software engineering, operations, and decision
analysis (Caycon, 2013).
In his company’s blog, Hot Sauce!
He writes the important questions that every business plan must answer. One
questions that stood out to me was, “Why are you the best team to do this?” (Hirai,
2012). This is a very important question to answer in your business plan
because you have to convince the investor that you are capable of handling the
problems that will arise once the business starts making money. As Akira Hirai
states, you have to make the investor trust in your team as well as your
business before they give you their money (Hirai, 2012).
The next expert is Ellen Sandles,
an executive director and founder of Tri-State private investors network, a
private investor membership organization that serves the interests of private
investors who wish to invest in early-stage opportunities. Her specialties
include angel investing, venture capital, private equity and business plan
analysis (LinkedIn, 2013).
In her website, Angel Investing
Funding, she gives ten tips to appeal to investors. One point she makes in the
list is the importance of emphasizing your competitive advantage in your
business plan. It is important to write a well “barriers to entry” for the
investor. Another point she makes is having industry experience, either
yourself or someone on your team. Showing that you know the industry, and have
relevant experience in your plan is valuable to investors. Finally, another one
of her tips is “You should recognize that raising capital takes time” (Angel
Investing Funding, 2013).
Raising money usually takes longer than you think. Answering and handling questions objectively
in your business plan is important to investors. The entire list is valuable so
please look for the link in references, and check it out (Angel
Investing Funding, 2013).
References:
Angel Investing Funding. 2013. Retrieved from: http://www.angelinvestorfunding.com
Angel Investing Funding. Ten Tips to Appeal to Angel
Investors. 2013. Retrieved from: http://www.angelinvestorfunding.com/tentips.htm
Caycon. Consultant Akira Hirai. 2013. Retrieved from: http://www.caycon.com/consultant-Akira-Hirai.php
Hirai, A. Hot Sauce! Blog. Ten Questions Every Business Plan
Must Answer. Aug 1, 2012. Retrieved from: http://www.caycon.com/blog/page/3/
LinkedIn. Sandles Ellen. 2013http://www.linkedin.com/in/sandlesellen
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