The recording industry and the
music business have always depended on marketing for the success of their sales.
In these modern times of Facebook and Twitter, it is easy to promote and
communicate with consumers. Any musician can communicate with fans by
themselves, and they may even feel that there is no need of an expert. However, Ariel Hyatt, an online marketer and businesswoman, stresses that without
implications of traditional marketing strategies, all the effort put in social
media websites becomes diluted. She states:
“The act of selling music is not at all like selling
goods or services which is where Internet Marketers have a leg up on musicians.
You are ostensibly selling a feeling. People connect to music in a very
different way than they connect to any old product, but that doesn’t mean that
we can’t take the same basic principles and apply them.”
