The Importance of an Internet Marketer

The recording industry and the music business have always depended on marketing for the success of their sales. In these modern times of Facebook and Twitter, it is easy to promote and communicate with consumers. Any musician can communicate with fans by themselves, and they may even feel that there is no need of an expert. However,  Ariel Hyatt, an online marketer and businesswoman, stresses that without implications of traditional marketing strategies, all the effort put in social media websites becomes diluted. She states:

“The act of selling music is not at all like selling goods or services which is where Internet Marketers have a leg up on musicians. You are ostensibly selling a feeling. People connect to music in a very different way than they connect to any old product, but that doesn’t mean that we can’t take the same basic principles and apply them.”

If you are an independent label or artist, invest in hiring someone to help you with marketing your music on the Internet. Do not just hire them to work one time only on your online presence; make them a part of your team/crew/band. It will be worth your time and money, and you will see an increase in visibility, discoverability and sales online. Below is a chart that Ariel Hyatt includes in her article to describe what an expert marketer can do for a musician.

Corey Denis, a “genius in marketing”, explains the importance of Internet marketing in an interview by Ariel Hyatt. She states that we have to take advantage of the old and new ways of communicating especially in the face of both and unstable economy and the evolution of the new music economy.

It is important to have as a page on as many websites as possible like twitter, Facebook, YouTube, Vimeo and more! Create a personal webpage, and email newsletters to your fans. Use all of these as tools to which you can market your music in order to build your digital presence. It is important to dedicate as much time as possible to your profiles in order to develop them and generate exposure. That is why I insist that you hire an online marketer to help you; you will save and benefit a lot from hired help. Lose the need to control, and leave it up to the experts. Remember, in a team/crew/band there are many different roles including the manager, publicist, attorney, etc. Your main priority as an artist should be developing your craft.