Interview with Antwain Booth

Antwain Booth is an entrepreneur in the entertainment and media industry. In 2005, he started in real estate with investors in Greensboro, North Carolina. In mid 2007, he ventured off into the entertainment and media industry in Raleigh, North Carolina. What started as a way to market real estate activity evolved into his own promotional, marketing, media, event and entertainment company. For more information about Antwain Booth and his company BWI visit http://bwinvests.tk/about .

The Importance of an Internet Marketer

The recording industry and the music business have always depended on marketing for the success of their sales. In these modern times of Facebook and Twitter, it is easy to promote and communicate with consumers. Any musician can communicate with fans by themselves, and they may even feel that there is no need of an expert. However,  Ariel Hyatt, an online marketer and businesswoman, stresses that without implications of traditional marketing strategies, all the effort put in social media websites becomes diluted. She states:

“The act of selling music is not at all like selling goods or services which is where Internet Marketers have a leg up on musicians. You are ostensibly selling a feeling. People connect to music in a very different way than they connect to any old product, but that doesn’t mean that we can’t take the same basic principles and apply them.”