The Impact of the Digital Landscape in the Music Industry

It isn’t breaking news to hear how drastic of an impact the Internet has been to music industry, much less to the world. As Jay Cooper, a music lawyer, puts it, “We’re in the biggest sea change ever in the music business”. It is important to understand, not only know of, the digital age and its effects in the music industry.

After Napster, the decline on CD purchase took a plunge. Less and less music videos were being played on MTV, the “Music” television. Labels, artists, songwriters, producers, engineers, etc. were no longer being paid, but the demand of music was, and still is, at an all time high. Everyone is watching videos, listening to music and downloading songs for free. It is easier and cheaper to obtain, which is why music is consumed now more than ever. The following is a chart from Digital Music News. Click on the image and watch its animated version.

When referring to music as a business, the digital age has permitted unrestricted access to the product. If music is being downloaded without paying a dime, how do the professionals and artists in the music industry get paid? When asked what was the biggest challenge right now in the music industry, Jay Cooper responded that the entire industry is concerned with the economics portion. Labels and companies are desperately trying to create an economic model to allow artists to survive.

Jay Cooper went on to describe the possibilities of the “ultimate economic model”. Would music be paid for per stream? Download? A possible combination of the two? Another idea he mentioned was a monthly subscription, something similar to television. The fee for music will most likely be discreet, but there will be one.

We will see in a near future if Jay Cooper’s ideas for the “ultimate economic model” come to realization, or if something else will be innovated. This is the digital age, and it has effected the music industry in major ways besides economical. There is much more to discuss such as the discouragement of technological sector in the music industry, as well as liabilities such as copyright laws. The digital landscape is massive, and this post barely scratches the surface.

Informative Podcasts about Music Law

Whether you are a professional or an artist in the music industry, it is important to be well informed about the law and to have an attorney. The following are the titles, URLs, and reviews of podcasts related to legal liabilities in business:

The State of the Music Industry

Legal Disputes in the Music Industry

In the music industry, it is fairly common to hear about or know someone who has entered into a legal dispute. Whether it is about distribution rights, a copyright claim or a contract, they are all matters that can greatly delay if not end your career in the industry. This post provides 3 articles that provide examples of popular artists and the lawsuits they've recently dealt with. I feel that as inspiring artists, bands and music industry professionals, we can all learn from these court claims.

Creative Methods to Sell Your Music

The days when musicians and their record labels could rely on selling their albums through traditional record stores are gone. Today, very few musicians get the opportunity to have a multi-million dollar campaign as their force to distribute and sell their music. Your team has to learn to do it themselves. Artists, manager and their labels need to start finding creative ways to disburse their music.

Veronica Belmont's interview with music industry professional Ethan Kaplan

For today’s blog post, I decided to write about a video I found of an interview. Veronica Belmont “Tech Talks” with Ethan Kaplan, who during the time was Vice President of technology at Warner Bros. Records, about the music industry. Although the video is about 4 years old, I found the information valuable and applicable for today’s industry.

The End of the A&R Era?

Possibly. A&R back in the day were considered creative people who had some sense of power over pop culture. They knew the dos and don’ts of commercial success, and they were responsible for scouting talent for their record label. They would go spend their evenings in nightclubs to listen and discover new artists or bands, and help them develop.  Nowadays, however, the talent needs to have some sort of momentum before A&R even consider getting involved. Once an artist achieves this momentum, they go straight to the contract without the need of an A&R.

The Importance of an Internet Marketer

The recording industry and the music business have always depended on marketing for the success of their sales. In these modern times of Facebook and Twitter, it is easy to promote and communicate with consumers. Any musician can communicate with fans by themselves, and they may even feel that there is no need of an expert. However,  Ariel Hyatt, an online marketer and businesswoman, stresses that without implications of traditional marketing strategies, all the effort put in social media websites becomes diluted. She states:

“The act of selling music is not at all like selling goods or services which is where Internet Marketers have a leg up on musicians. You are ostensibly selling a feeling. People connect to music in a very different way than they connect to any old product, but that doesn’t mean that we can’t take the same basic principles and apply them.”